Throughput is limited by the constraint
Improving a non-bottleneck can increase activity without increasing the final business outcome. Find where demand, work, cash or decisions accumulate.
Use the customer journey
Inspect attention, lead capture, qualification, conversion, onboarding, delivery, retention, referral and cash collection. The weakest measurable stage is a candidate, not automatically the answer.
Test the bottleneck hypothesis
Choose one intervention and predict which metric should move if the diagnosis is correct. If the metric does not move, revisit the diagnosis.
Protect capacity
A growth bottleneck can become a fulfillment bottleneck quickly. Match sales acceleration to the business capacity to deliver well.
Turn the framework into action.
Use a MetricBuilds digital toolkit or complete the Strategy Assessment if the decision requires an outside analysis.