Market
A reachable buyer has an important problem and a reason to act now.
Message and offer
The buyer understands the outcome, mechanism, scope and price without needing a long explanation.
Channel and sales
The business has a way to create qualified opportunities, decide fit, follow up and close.
Delivery and measurement
The business can fulfill the promise and instrument the funnel from attention through revenue. Paid acquisition should come after the economics and conversion path are measurable.
Turn the framework into action.
Use a MetricBuilds digital toolkit or complete the Strategy Assessment if the decision requires an outside analysis.